Frequently asked questions

Everything brands usually ask before working with CG Showcase. Can’t find what you need? Get in touch directly.

What is UGC (user-generated content) and how is it different from influencer marketing?

UGC is short-form, native-feeling video and photo content shot to look like an everyday customer or creator filmed it themselves, rather than a polished brand ad. Unlike traditional influencer marketing, UGC is not usually posted on the creator’s own social account to their followers — it’s delivered to the brand as a raw asset for the brand to run as paid social ads or organic content on its own channels.

What does CG Showcase create content for?

Cerys, the creator behind CG Showcase, creates realistic, aspirational UGC and content for product brands, hospitality (hotels, dining and activities) and travel and experience brands, produced for TikTok, Instagram and paid social.

What UGC formats and styles does Cerys shoot?

For product and service brands: Fun Edits (viral-format and unexpected-product hooks, product-as-character, stop motion), Lifestyle-Integrated content (product reviews, day-in-the-life, trust-building narratives), Direct Response formats (demo and how-to, problem to solution, the upgrade), Couples content, and comedy Skits. For hospitality and travel brands: dining and activities content, and hotel content. Cerys also shoots on-location photography.

What packages are available?

The Meta Ad Tester — a low-risk entry package with 3 completed 9:16 videos and a 30-day Meta Ads usage licence, ideal for brands launching a new product or new to Meta ads.

The Hook-Testing Matrix (most popular) — 3 completed videos, 6 hooks (2 per video) and a 60-day Meta Ads usage licence, built for performance marketers fighting creative fatigue.

The Scaling Vault & Raw Asset Kit — the full-scale package, with 5 video assets, 15 hook versions, full access to raw unedited files with perpetual ownership, and a 90-day Meta Ads usage licence.

How much does it cost to work with CG Showcase?

Pricing depends on the package and scope of the project. All three packages are offered at a 10–20% discount versus booking individually. Share your goals and Cerys will recommend the right package and confirm a quote.

Where is Cerys based, and does she work with brands outside the UK?

Cerys is based between North Wales and Manchester, UK, and is a full-time UGC Creator & Strategist with over 10 years of combined experience in content creation and analysis. She works with brands both in the UK and internationally, creating UGC for digital products as well as physical products shipped to her for filming.

How do I book Cerys for a brand campaign?

Get in touch by email at cgshowcase@outlook.com with your brand and goals, and Cerys will recommend the right formats and package, or put together a custom plan if you already know what you need.

What usage rights come with the content?

Each package includes a Meta Ads usage licence for a set period (30, 60 or 90 days depending on the package). The Scaling Vault & Raw Asset Kit also includes full access to the raw, unedited video files with perpetual ownership, so in-house editors can remix them freely.