Playful editing techniques that make your product impossible to ignore. This format turns education into entertainment and builds brand awareness at the same time. Best for beauty, skincare and lifestyle brands where memorability matters as much as conversion. It's a format most brands are missing, and the one they love adding to their catalogue.
Viral Format & Unexpected Product
When a viral format meets an unexpected product, the contrast creates curiosity and leaves your product lodged in the viewer's memory. Best for everyday products that need a fresh way into the feed.
Your Product as a Character
Using stop-motion, voiceovers and fourth-wall breaks, we personify your product to guide the viewer through a demo. Making complex or multi-USP products feel effortless to understand.
The most requested and best-performing format for a reason. A two-character skit feels interesting when posted by a brand. The real power is that we get to say the quiet thing out loud: we voice the exact doubts and hesitations your buyer is already thinking, then flip them naturally through the conversation. It builds trust fast, because no one feels sold to. Best for brands who want an ad that wants brand awareness first and converts second.
Two Person Comedy Skit
A couple skit turns your product into the punchline of a relatable back-and-forth. The one who's converted versus the one who still needs convincing. Viewers stay for the joke and absorb the product without feeling sold to. Best for brands with a product that needs a bit more explaining or demonstration.
One Person, Multiple Personas
By switching outfit, hair or attitude, one person plays both parts, whether that's the sceptic, the obsessed regular or the first-timer. It's a scroll-stopper because viewers are drawn into the conversation, and it lets us voice a different buyer's doubts, wants and reactions with each "person," then win them all over by the end. Best for products where you want to go into detail on the USPs.
Crafted with compelling copywriting, targeted offers, and clear calls to action (CTAs) to prompt consumers to buy, click, or sign up right away.
Demo & How-To
Best for apps, tools, and appliances where the how it works is the selling point. We lead with the problem, then walk viewers through your product step by step in a way that feels genuinely useful, not scripted.
Product Review
The trusted-friend format. We introduce the product, cover what makes it worth buying, and close with a clear verdict. Ideal when there's no single dramatic problem to solve; you just have a great product and want people to know about it.
Problem to Solution
Speaks to more of a specific audience than a Demo & How To. The Problem Solution leads with a very specific pain point making viewers recognise themselves, then positions your product as the fix. Powerful for driving conversions because it meets people exactly where they are.
The Upgrade
Aspiration-led content for products people want but haven't justified yet (think gifts, wellness, style). We lean into the "treat yourself" feeling with social proof and a tone that feels like permission rather than pressure.
Fast-cut visuals synced to trending audio that make your product feel like a natural part of someone's world. The product speaks through movement, aesthetics, and rhythm. Used to demonstrate real-world product integration and reach new audiences in a way that feels organic rather than advertised to. Best for fashion, beauty, food, and lifestyle brands where the feeling you create is as important as the product itself.
Purchase the raw clips from a video or request specific shots that you can re-use as many times as you choose.
